Jesús David Cardona is a production engineer at the Universidad Autónoma de Occidente (Cali, Colombia), with a Master in Software Engineering at the Universidad Pontificia de Salamanca (Spain). He has Advanced Studies in Informatics Engineering and he is a Doctor of Informatics Engineering in the Software Engineering Program at the Universidad Pontificia de Salamanca. Professor and researcher, consultant and advisor on IT, multimedia systems and development of interactive experiences. Active member of the board of TECNALIA Colombia. He represented the Universidad Autónoma de Occidente on the board of PACIFITIC a cluster initiative of the Colombian Pacific region. He has been guest lecturer and speaker at national and international events. He has published books and journal papers about his research topics. He has taught at the undergraduate and graduate courses at several universities. He is a researcher of the Research Group in Telematics and Applied Informatics – GITI, and director of the ExPiN Media Lab (http://expinmedialab.co/) at the Universidad Autónoma de Occidente. He has held academic management positions as Head of Information Sciences Department, Director of the Multimedia Engineering Program, Head of Operations and Systems Department and Director of the Center for Innovation in Engineering Education at the Universidad Autónoma de Occidente. Currently, he is the Director of CITE Colombia at Ilumno.